WELCOME TO MY DIGITAL PORTFOLIO
Nayeli Rios
Explore my digital marketing and content design work, showcasing creativity, strategy, and results.
About me
Creative problem-solver and marketing professional with a knack for building campaigns that don’t just look good—they drive real results. With six years of marketing experience and two and a half years of working alongside scientists in a laboratory research setting, I bring a unique ability to translate complex scientific insights into effective, results-driven campaigns. Experienced in turning data into strategy and clicks into conversions, boosting website performance, fine-tuning Marketo workflows, and crafting compelling content.
Well-versed in the life sciences, SaaS, and tech verticals, with a track record of thriving in complex industries where precision matters. Whether it’s eye-catching ads or targeted messaging, every strategy is shaped by the goal of making marketing work smarter, not harder.
Creating Digital Experiences
from strategy to design
Campaign Management
Managing a campaign means organizing every detail to create impact. With thoughtful planning and tracking, everything works together seamlessly. The result? High open rates, strong CTRs, and meaningful ROI, where creativity and strategy drive real results.
Video
Production
Video production brings ideas to life, turning messages into visuals that grab attention and leave an impression. It’s a creative way to connect with people, tell a story, and inspire action. Whether it’s about building a brand or sharing a message, video is all about making it memorable.
Creative
Design
Design is about making visuals that stand out and tell a story. It turns ideas into something people remember, combining style and purpose to connect with an audience. Whether it’s a logo, an ad, or an infographic, great design draws people in and makes the message stick.
Landing Page Optimization
Crafting Connections
nurture campaigns that convert
I created this multi-phase email nurture campaign for life sciences companies, addressing fundamental challenges such as manual data entry, disconnected systems, and compliance hurdles. I strategically crafted clear, relatable messaging to showcase NetSuite as a practical and effective solution tailored to their unique needs.
Engaging Visual Storytelling
video campaigns that inform
Playlist
Elevating Brands
with purposeful logo design
BioBoston Finance & Accounting Spring Summit
event logo
This logo features a blend of finance and biotech themes with bar charts and a DNA strand integrated seamlessly. Blue tones convey professionalism and trust, while the DNA strand in orange adds a pop of energy and innovation.
Perfect for promoting biotech-focused finance events. The visual integration of science and accounting highlights the niche focus of the summit, appealing to life sciences professionals.
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BioCali Finance & Accounting Fall Forum
event logo
This design draws inspiration from the BioBoston logo, combining a DNA strand and bar charts to represent the connection between finance and life sciences in a natural, balanced way. The blue and teal palette ties everything together with a polished, professional feel, while the “Cali” element adds a distinct West Coast touch.
It’s a perfect match for events aimed at life science professionals in California, making the focus on biotech and finance feel both approachable and relevant.
ARRAY
brand logo
The ARRAY logo features a modern and geometric design, utilizing overlapping shapes in shades of blue and teal to convey unity, structure, and innovation. The bold typography balances the sleek design, making it highly versatile for branding across platforms.
Ideal for a company or organization in tech, consulting, or biotech. The sleek design aligns with cutting-edge services, showcasing adaptability and forward-thinking branding.
Genosis
brand logo
The Genosis logo has a sleek, modern vibe that feels right at home in tech or biotech spaces. Its bold circular symbol paired with clean typography gives off a sharp, professional look, while the teal gradient adds a sense of growth and innovation.
This design works seamlessly across digital and print, making it a great fit for brands focused on biotech, technology, or data-driven solutions.
Digital Ads That Define Industries
from concept to launch
Life Sciences Report Ad
GIF ad launched in Triblio targeting life sciences leaders, achieving a 20% click-through rate.
BioTech Value Proposition Ad
Highlighting agile integration and automation in biotech, this Triblio campaign saw a 15% click-through rate.
SaaS Metrics Success Ad
A vertical GIF ad highlighting SaaS data transparency launched in Triblio as part of a nurture drip campaign, achieving an 18% click-through rate.
Seamless ERP Control Ad
Promoting smarter ERP financial solutions for BioTech firms, this Triblio GIF ad played a key role in a nurture sequence, delivering a 22% click-through rate.
High-Impact Landing Pages
from clicks to conversions
Click image to expand
THANK YOU
Thank you for taking the time to explore my work.
I hope you enjoyed viewing these projects as much as I enjoyed creating every single one of them.